ASA vs Google Ads UAC Cost Calculator
Helps mobile advertisers compare the true cost-per-install and cost-per-acquisition between Apple Search Ads and Google Universal App Campaigns to decide where to allocate budget.
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ASA vs Google Ads UAC Cost Calculator
Compare the estimated monthly spend and installs between Apple Search Ads and Google UAC by entering your budget, average cost-per-tap or install, and expected conversion rate for each platform.
Enter your total monthly budget and the average cost-per-metric for each platform to estimate how many installs you can expect.
What this tool does
Helps mobile advertisers compare the true cost-per-install and cost-per-acquisition between Apple Search Ads and Google Universal App Campaigns to decide where to allocate budget.
How to use it
- Total Monthly Budget: the amount you plan to spend across both platforms
- Apple Search Ads Avg CPT: your typical cost-per-tap on ASA (check your campaign dashboard)
- Google UAC Avg CPI: your typical cost-per-install on Google (check your campaign dashboard)
The calculator averages the two cost-per-install estimates and divides your budget to give a blended install projection.
Why it matters
Many app marketers split budget 50/50 between Apple Search Ads and Google UAC without checking which platform delivers cheaper installs. Comparing your actual CPT and CPI side by side helps you shift spend toward the better-performing channel.
How to use the result
If one platform has a significantly lower cost-per-install, consider allocating 60-70% of your budget there. Re-check monthly as costs shift with competition.
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