CPI to LTV Calculator Free Online Tool
Discover a free online tool to compare Cost Per Install (CPI) to Lifetime Value (LTV) for app marketing success.
Tools and calculators
Tools
Fast calculators, checklists, and utilities built to help you make the next decision without opening a spreadsheet.
Useful tools
Calculators and resources
App Store Breakeven Calculator
Estimate the installs, revenue, or payback target needed before an App Store campaign can justify its spend.
App Store Keyword Difficulty Estimator
Estimate Apple Search Ads keyword difficulty by pressure-testing likely CPC, intent, and competition before you move a term into an active campaign.
App Store Keyword ROI Estimator
Estimate whether an Apple Search Ads keyword is worth testing by comparing expected return potential before you commit campaign budget.
App Store Organic vs Paid Growth Splitter
Helps mobile marketers determine the necessary organic lift required to offset paid user acquisition costs or vice versa, providing a clear picture of total growth composition.
App Store Retention Rate Calculator
Estimate App Store retention performance from cohort data so acquisition decisions are tied to Day 1, Day 7, and Day 30 user quality.
App Store ROAS Calculator
Calculate return on ad spend for App Store campaigns using spend and revenue. Free ROAS calculator for Apple Search Ads and paid app campaigns.
Apple Search Ads Budget Planner
Plan Apple Search Ads daily and monthly budgets around test length, learning goals, and the spend needed to make campaign decisions with less guesswork.
iOS App Growth Channel Selector
Pick the right growth channel for your iOS app based on stage, budget, install intent, and whether you need faster payback or broader awareness.