Search Match

Browse practical guides, comparisons, and field notes from Advertising on App Store.

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Search Match articles

Apple Search Ads Keyword Expansion

MAY 15, 2026 6 min read

Decide when to promote search terms from discovery to exact-match. Use this framework to balance Search Match harvesting with budget control and CPA targets.

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Apple Search Ads Search Match Optimization Guide

FEBRUARY 24, 2026 12 min read

Practical, data-driven guidance for Apple Search Ads Search Match optimization with checklists, timelines, tools, and FAQs.

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