App Store Keyword Difficulty
Score Apple Search Ads keyword difficulty across seven dimensions to decide exact-match tests, discovery holds, or negatives based on your account economics.
Archive
Keyword Research
Browse practical guides, comparisons, and field notes from Advertising on App Store.
Browse archive
Keyword Research articles
App Store Keyword Gap Analysis: Search Ads Worksheet
Use this App Store keyword gap analysis worksheet to compare Search Match queries, exact keywords, broad-match discovery.
Aso Research for Apple Search Ads Success
Practical aso research guide for Apple Search Ads, keyword optimization, tools, timelines, and checklists for app marketers.