Keyword-Research

Browse practical guides, comparisons, and field notes from Advertising on App Store.

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Keyword-Research articles

App Store Keyword Difficulty

MAY 26, 2026 8 min read

Score Apple Search Ads keyword difficulty across seven dimensions to decide exact-match tests, discovery holds, or negatives based on your account economics.

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App Store Keyword Gap Analysis: Search Ads Worksheet

MAY 25, 2026 8 min read

Use this App Store keyword gap analysis worksheet to compare Search Match queries, exact keywords, broad-match discovery.

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